ITV plc, a vertically integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces original scripted and unscripted content for a diverse customer base of global streamers, major networks, and cable channels, as well as local free to air and pay TV broadcasters, and operators across its production bases. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels, as well as through ITVX and third-party partners; and offers television advertising services, online advertising, and advertising around its content on YouTube. ITV plc was founded in 1955 and is based in London, the United Kingdom.