Ascential plc provides specialist information, analytics, and e-commerce optimization platforms in the United Kingdom, rest of Europe, the United States, Canada, China, rest of the Asia Pacific, the Middle East, Africa, and Latin America. The company operates in two segments, Marketing and Financial Technology. The Marketing segment conducts events, as well as offers intelligence and advisory services for marketing champion activities. The Financial Technology segment provides events and intelligence that improves performance and innovation for various customers, including payments, banks, technology companies, venture capitalists, startups, and regulators, as well as merchants, retailers, and brands. It offers data, analytics, and insights platforms, which provide actionable intelligence to drive informed strategic decisions; and advisory and training services that help customers in industry trends and best practices. The company was formerly known as Trident Floatco PLC and changed its name to Ascential plc in January 2016. Ascential plc was founded in 1887 and is based in London, the United Kingdom.