X.J. Electrics (Hu Bei) Group Co., Ltd engages in the research and development, design, manufacture, and sale of electric home appliances and non-electric household goods. The company offers electro-thermic appliances, including electric griddles, air fryers, and kettles; motor-driven appliances, such as blenders, mixers, and electric can openers; and electronic appliances comprising digital scales, humidifiers, and laser projector lights. It also provides non-electric household goods, including garden hoses and cookware. In addition, the company operates online stores on e-commerce platforms; and sales of lifestyle household goods. The company was formerly known as X.J. Electrics (Hu Bei) Co., Ltd and changed its name to X.J. Electrics (Hu Bei) Group Co., Ltd in January 2026. The company was incorporated in 2012 and is headquartered in Shenzhen, China.