Ruyi Film Entertainment Company Limited engages in the cinema film screening and related businesses in China and internationally. The company invest and operates cinemas. It also sells food and beverages, such as popcorn, drinks, and snacks; as well as movie-related items, trendy toys, co-branded IP products, and company-developed products. In addition, the company provides screen advertising, including commercial advertisements; and physical advertising comprising lightbox advertisements, banner advertisements, and billboards. Further, it is involved in film investment, production and distribution; TV series investment, production, and distribution; and distributes and operates online games, as well as web games and mobile online games. The company was formerly known as Wanda Film Holding Co., Ltd. and changed its name to Ruyi Film Entertainment Company Limited in April 2026. Ruyi Film Entertainment Company Limited was incorporated in 2005 and is headquartered in Beijing, China.